We were asked to help launching Instagram’s newest feature, IGTV. A big turn for social media when vertical content took over. So we reimagined the standard 16:9 viewing experience format. We created a series of mini films demonstrating that some of the best content on the internet gets even better in vertical.
We collaborated with directors, influencers and animators all around the world to create around 20 idents in various styles, just as diverse as the platform itself.