SNKRS Day

For SNKRS Day 2023, we decided to go all out.

We took over the iconic Old Billingsgate in London and turned it into a real-life SNKRS app. Three months of pre-production flew by as we dreamed up games and activities, designed each room’s vibe, and brought in London’s most creative talent like Gabriel Moses and Samuel Ross. The entire venue got a top-to-bottom makeover. We wrapped up the day with an underground party featuring Lancey Foux. Then we slept straight for about a week.